mercredi 6 janvier 2010

# Learning from Nike town on Kosmograd

The new brand city described by Borries ... is a dynamic city, a setting for organizing 'situations.' In order to reach even the smallest target groups, the media will be deployed in this city far more interactively than they are today. Streets, fallow zones, interstitial spaces and ruins will play essential roles in the brand name city. These spaces will not be overlaid with advertising in classical fashion, but will instead become the objects of discriminating marketing strategies. Here initiatives from below that devise new leisure activities will be instrumentalized, as will critical actions and political demonstrations."

Martin Gittins of Kosmograd released several days ago an interesting article about Nike's strategy in order to transform urban space in a space full of the brand representation and merchandising. This reseach is based on Friedrich Von Borries' book called: 'Who's afraid of Niketown'

9 commentaires:

Anonyme a dit…

I always spent my half an hour to read this web site's articles or reviews daily along with a
mug of coffee.

Also visit my homepage :: website

Anonyme a dit…

I have read so many content about the blogger lovers except this post
is actually a fastidious piece of writing,
keep it up.

My webpage :: search engine optimization (http://seofornown4eva.com)

Anonyme a dit…

Having read this I believed it was very enlightening.

I appreciate you spending some time and energy to put this
content together. I once again find myself personally spending a lot
of time both reading and leaving comments. But so what, it was still worth it!


Feel free to surf to my weblog ... cenaless funciona mesmo

Anonyme a dit…

This excellent website definitely has all the info I needed about
this subject and didn't know who to ask.

Here is my page :: bratari shamballa ieftine online

Anonyme a dit…

Do not maҟe an effort reading somethig of lesser quality - this page is
phenomenal. It blew mе away sentence after sentence!


Feell free to visit mʏ weЬ site e cig liquid refills, ,

Anonyme a dit…

ƬҺe law firm that represеnted the famіlу revеaled
that tҺе case went to trail and the jury returned a verdict of
$2. First, as was said in thе introduction, Tinnitus itself
isn't a meԁical condition but the rеsult of some otҺer underlying condition օr problem.

Heavy alcohol consumρtion may leaɗ to the development of hypertension which can develop into coronary heart disease.



Also visit my homepage diseaseless pdf free

Anonyme a dit…

That is a very good tip especially to those fresh to the blogosphere.
Brief but very precise info… Thanks for sharing this one.

A must read article!

Have a look at my homepage star wars commander hack; ,

tipscaraalami.com a dit…

Thanks a million and please keep up the
gratifying work.

Look into my blog..

Manfaat wortel
Tanda tanda kanker serviks
Cara mengatasi perut kembung
Cara membersihkan telinga bayi
Gejala usus buntu
Cara mencegah kanker
Penyebab berat badan naik
Cara meningkatkan kesehatan pencernaan
Manfaat telur

Thank you for sharing the info

Priyam Gandhi a dit…

Find the best restaurants near you